What's wrong
Pages with missing, generic, or duplicate `<title>` elements leave users unaware of which section or product they are viewing.
Who it affects
Screen reader users rely on the page title as the very first information announced when a new page loads. It also affects browser tab identification.
How to fix on Shopify
In `layout/theme.liquid`, format the `<title>` tag to include the current page title, current pagination page, and the store name.
Code example
Problematic Code
LIQUID
<title>My Store</title>Recommended Accessible Code
LIQUID
<title>
{{ page_title }}
{%- if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif -%}
{%- if current_page != 1 %} – Page {{ current_page }}{% endif -%}
{%- unless page_title contains shop.name %} – {{ shop.name }}{% endunless -%}
</title>How to check your fix
Look at the browser tab title on product, collection, and search pages. Verify that the title accurately identifies the specific page content.